StretchMed
StretchMed: assisted stretching as a business
Founder Brian Cook on building a studio around mobility and chronic-pain relief — and who the model suits.
Franchise Fit Podcast · @lancegraulich
Hear it from the people who own them.
Lance has sat down with hundreds of founders and franchise owners. These are the conversations about beauty & wellness — 42 episodes and shorts, sorted into the same eleven lanes as the rest of this site.
The library
Pick your lane. Press play.
Every episode wears its lane’s color, the same one it carries on the categories board — so you always know which world you’re in.
No med-spa-specific episode yet. The closest conversation is Ultimate Longevity Center, under IV & Hydration — and Lance can walk you through med-spa brands one-on-one.
iCRYO
iCRYO: an owner’s view of recovery
Franchisee Matt Magnuson on cryotherapy, recovery services and why clients keep coming back.
The Tox & The Shade
From car dealerships to body sculpting and nails
Uli DiMartino, franchisee of The Tox, on why an automotive executive chose beauty — and what he’d tell the next career-changer.
See the The Tox & The Shade opportunity The Body Sculpting lane
Deka Lash
Deka Lash: from the classroom to three studios
Former teacher Eleen Amaya on lash studios, and why it isn’t only about the bottom line.
Deka Lash
Deka Lash: lashes as a confidence business
Jennifer Blair on starting from her own frustration getting lashes done.
Saas Brow
Saas Brow: the brow business, from its CEO
Elizabeth Porikos-Gorgees on a brow concept with a foothold in high-profile events.
The Tox
The Tox: inside the Studio City studio
Founder Courtney Yeager on how lymphatic body sculpting became a franchise — filmed on Lance’s Franchise Road Trip.
The Tox
The Tox: the founders’ story
Courtney Yeager and Gabrielle Sacco on digestive and lymphatic body sculpting, and how they came to franchise it.
Medi-Weightloss
Medi-Weightloss: a physician-supervised model
Andrew Cox on how a physician-guided weight-loss program works as a franchise.
Ultimate Longevity Center
Ultimate Longevity Center: the longevity conversation
Sequel Brands’ Anthony Geisler on building Ultimate Longevity Center with Gary Brecka, and why longevity is a lane to watch.
See the Ultimate Longevity Center opportunity The IV & Hydration lane
Discover Strength
Discover Strength: the business of strength training
Founder Luke Carlson on why strength training is winning the fitness conversation.
See the Discover Strength opportunity The Boutique Fitness lane
BODY20
BODY20: a 20-minute EMS studio, on location
A Road Trip stop in Summerlin, Nevada — how tech-driven, one-on-one sessions work.
BODY20
BODY20: the CEO on best-practice harvesting
Greg Breitbart on moving from the electricity industry to electro-muscle stimulation.
JETSET Pilates
JETSET Pilates: reformer Pilates with a lifestyle edge
Founder Tamara Galinsky on curated music, reformers and building a brand people belong to.
Pvolve
Pvolve: functional fitness, from its president
Julie Cartwright on the Pvolve method and its partnership with Jennifer Aniston.
YogaSix
YogaSix: yoga as an accessible business
President Lindsay Junk on low-impact classes built for every age and fitness level.
Burn Boot Camp
Burn Boot Camp: the founders, in full
Devan and Morgan Kline on building a community-driven gym brand.
Workout Anytime
Workout Anytime: where everyone knows your name
Co-founders John Quattrocchi and Steve Strickland on 25 years of relationship-driven gyms.
GYMGUYZ
GYMGUYZ: fitness that comes to the client
Founder Josh York on building a mobile personal-training brand.
Scenthound
Scenthound: dog grooming, rethought as wellness
Co-founder Tim Vogel on a membership model built around routine dog hygiene.
Woofie’s
Woofie’s: mobile pet spa and pet sitting
Co-founder Amy Addington on a technology-driven, services-first pet brand.
Hounds Town
Hounds Town: a retired teacher’s dog daycare
Leslie Bottesch on starting in pet care with no industry experience.
The Dog Stop
The Dog Stop: inside the facilities
CEO Jesse Coslov on daycare, boarding, grooming and the owner who thrives.
Episodes are Lance’s conversations with founders and owners, not financial-performance representations. Any figure a guest mentions is theirs, not this site’s — always review a brand’s FDD, including Item 19, before relying on any number.
Buying smart
Before you pick a brand, watch these.
Seven conversations about the decision itself — money, validation, disclosure documents, and fit.
Read the buyer-education hubHow much money do you really need?
Lance on investment ranges, funding options and the budgeting mistakes that keep buyers stuck in research mode.
Why people choose the franchise they choose
Eight reasons, distilled from hundreds of conversations with owners.
The validation step most buyers skip
Don Tarinelli of Franchise Fastlane on what makes a strong candidate — and how to validate a brand before you sign.
The questions buyers should ask (and don’t)
Lance and Cory Carter on the questions that separate a good decision from a hopeful one.
In business for yourself, not by yourself
Why built-in support is the biggest advantage of buying a franchise.
Reading a Franchise Disclosure Document
A franchise attorney on the FDD, and why counsel belongs in the process before you buy.
Why franchising is the fastest path to ownership
The economic and career shifts pushing professionals toward owning a business.
In a minute or less
Shorts, by lane.
Does lymphatic body sculpting really work?
Ultimate Longevity Center, in thirty seconds
How lashes went mainstream
A bald guy buys a hair salon
Hiring great barbers
Cardio or strength training?
The biggest misconception about dog grooming
From one grooming van to a fleet
